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FRAMERICA

PRINT AD CAMPAIGN

BRIEF

Framerica, a prominent manufacturer of picture frame mouldings, distributes a wide range of finishes to suppliers across the United States. To promote their popular "Gallery White" finish and reinforce their reputation as an industry leader, Framerica sought a fresh, clever ad campaign for their recurring spots in Picture Framing Magazine (PFM). The campaign needed to include a bold back-cover ad and three interior eighth-page ads, all capturing their brand's established quality and nationwide reach in a way they hadn’t done before.

SOLUTION

To spotlight the "Gallery White" finish, I created a clean and impactful concept that featured the frame as the back of a delivery truck. The headline, "Delivering high-quality products for over 50 years," highlighted Framerica’s long-standing excellence and reliability. For the three eighth-page ads, I expanded on the truck concept by showcasing smaller versions of branded trucks in different settings across the country. This visually communicated Framerica’s extensive distribution network and versatility. The cohesive branding of the trucks reinforced Framerica’s brand identity while emphasizing their dedication to quality and service with every delivery.

© 2024 M Litty Designs. All rights reserved.

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