ON-SITE TECHNOLOGIES
BOOKLET DESIGN
BRIEF
On-Site Technologies needed a clear, impactful 12-page booklet to educate clients on their product offerings. The goal was to highlight the advanced capabilities of their new devices, update existing customers with the latest information, and position the company to increase new sales. The booklet also needed to support compliance and ongoing partnerships across global markets, serving as a comprehensive resource for both new and existing customers.
Many of On-Site’s clients prefer physical, hands-on materials, so the booklet was designed for both print and digital distribution. It also needed the flexibility for individual pages to be shared as standalone resources.
SOLUTION
The final design balances clarity with a strong visual identity. Layouts were kept clean and backgrounds light to ensure readability, while textured brushstrokes and distressed headline typography introduced a sense of grit and durability that reflects the lumber industry.
To anchor the visual system, bold black bars with textured edges provided consistency across pages. On-Site’s signature blue and green were used as accent colors, while additional pops of color were integrated from software partner logos to maintain recognition and authenticity. This created a polished, professional design that was easy to navigate, visually dynamic, and adaptable across both print and digital formats.
